Hello and welcome to my passion for food and photography. I am Darrell Fraser, serial entrepreneur, photographer, content creator and creative director. I help food & beverage businesses strengthen their brand & attract new customers with high-quality, scroll-stopping photos that capture their authentic stories.
As a food photographer, I always want to let the food speak for itself. I love shooting the finished dish, but what really turns me on is the unscripted beauty of the process.
I own an advertising agency WOW Creative Design Studio where we specialise in branding and website design, as well as owner of Darrell Fraser Photography where I specialise in weddings, portraits and lifestyle photography.
I’ve been a photographer and content creator for as long as I can remember. It started when I was only 10 years old, drawing and painting and eventually at the age of 13 I held my first film camera in my hands and I was hooked. I have developed a passion for food photography and styling over the last 10 years working with some of the top food and restaurant brands in South Afirca.
We have collaborated with a few of the best Cooking Studios in Pretoria East. Most of the photos on my website were taken at these cooking studios and almost all my clients make use of the space and equipment at these studios to prepare their dishes where I then capture some beautiful stills, videos and stop motion images.
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Pretoria | George | Johannesburg | Remote Work | Worldwide
All images ©Darrell Fraser