Food Photographer and Food Stylist, Wine Lover, Educator and Serial Entrepreneur!

+27823798370
info@darrellfraser.co.za

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Food Styling

Preparing, cooking and styling mouth-watering meals and food products in a practical manner that is suitable for TV and still photography. Technical advice on food behaviour is also provided for art direction in order to create realistic yet compelling, on-trend shoot concepts.

Food Photography & Videos

Our Studio of professional food and drink photographers and videographers are on standby to receive your brief. Collaborators are recommended based on their specialty, experience and style to best suit client requirements.

Product Pack Styling

Careful preparation goes into the styling of product packs. ‘Hero packs’ are made up from printed templates which are individually assembled by hand to create flawless packaging. The packs are then styled and positioned for camera, to best display the branding and product contents.

Recipe Development

Creating, testing and writing of easy to follow recipes for product packaging, food apps, brand promotions, recipe books, websites and magazines. Professional videography and sourcing of suitable hand models can also be arranged for step-by-step recipe videos.

Social Media Marketing

We offer an extended service through monthly retainers to manage restaurants and cooking studios' social media marketing. We capture your visuals and create your daily social media posts on all platforms.

Branding

We have won several awards for our branding projects for local businesses and abroad. Our branding packages include your logo design, business card and letter head design, powerpoint and company profile designs.

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Props and Background Surface Hire/Creation

Props are carefully selected and purchased to suit each brief and unique, hand crafted background surfaces can be made to spec. Clients also have the option to hire props and styling surfaces from my existing collection.

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Professional Services

Darrell specialises in the art of photographing and styling food, drinks, products and props for advertising across digital, social, TV and print for both local and international clients. We also assist with menus, posters and flyer designs for your food and restaurant business!

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Cooking Studio

Darrell uses a fully equipped kitchen in Pretoria East for shoot days. Alternatively where space allows, shoots can be done in-store/at your premises. Mobile kitchens can also be setup for shoots done on location.

Editing Services

All our photos and content that we create undergoes professional editing by myself and my creative team in collaboration with my advertising agency WOW Studio and my retouching business Retouchers.

My team at WOW Studio offers a wide variety of additional services to the restaurant and food industries. These services include branding, product and packaging design, layout and magazine designs, website design, social media marketing and content creation.

Food Event Photography & Content Creation

I offer Food Photography, Content Creation and Videography for your next Cooking Class, Food Team Building Events and any type of Food and Drink Events!