Food Photographer and Food Stylist, Wine Lover, Educator and Serial Entrepreneur!


Sign up to our Newsletter

About Darrell Fraser Food Photographer and Stylist ...

Hello and welcome to my passion for food and photography. I am Darrell Fraser, serial entrepreneur, photographer, content creator and creative director. I help food & beverage businesses strengthen their brand & attract new customers with high-quality, scroll-stopping photos that capture their authentic stories.

As a food photographer, I always want to let the food speak for itself. I love shooting the finished dish, but what really turns me on is the unscripted beauty of the process.

I own an advertising agency WOW Creative Design Studio where we specialise in branding and website design, as well as owner of Darrell Fraser Photography where I specialise in weddings, portraits and lifestyle photography.

I’ve been a photographer and content creator for as long as I can remember. It started when I was only 10 years old, drawing and painting and eventually at the age of 13 I held my first film camera in my hands and I was hooked. I have developed a passion for food photography and styling over the last 10 years working with some of the top food and restaurant brands in South Afirca.

Food Photographer and Stylist

Darrell uses a fully equipped kitchen in Pretoria East for shoot days. Alternatively where space allows, shoots can be done in-store/at your premises. Mobile kitchens can also be setup for shoots done on location.

Business Coach

Should you be a photographer and want to learn more about the technical side of food photography, I offer business coaching via my mentoring, one on one sessions and styled sessions!

Educator & Mentor

I have been mentoring and educating young enthusiasts in the art of food photography and styling for the past 10 years. Get in contact if you want to find out more about these sessions!

Editing Services

In collaboration with my Retouchers business, all photography and videography undergo professional retouching and editing done inhouse.

Branding and Design Services

I am the Creative Director of WOW Creative Design Studio, an award winning branding and design business working with local businesses as well as abroad.

Packaging Design

Creative, efficient, client driven and most of all taking great pride in what I do! My offices are based in Pretoria East but service brands locally and abroad. Product Ideation, Design for packaging, Structural design, Adaptation, Implementation, 3D renderings, Mock-ups!

Food Photographer, Food Stylist, Educator & Business Coach!


Milk and Honey Cooking Studio

Thank you Darrell for what you have done for our cooking studio. You are an amazing branding expert, photographer, content creator and artist!

Nelie Rheeders


Casa Blanca Manor Function Venue

Thank you Darrell for capturing our food dishes that we serve to our clients at weddings and functions. The visuals are out of this world!

Kobus Vermaak


Siyathemba Inflight Catering

You were absolutely amazing capturing our food over two days. We are blown away with the end results!

Sonette Joubert


Willie Cloete Taste Cafe

Your work is always in a class of it's own, spectacular and creative. Thank you for spending the day with me capturing content for Milk and Honey Cooking Studio.

Willie Cloete


Mugg & Bean

We were honoured to work with you creating content for our website and menus. You have delivered some of the best visuals we have ever seen - well done!

Karen Cremer

Franchise Onwer

I specialise in the art of photographing and styling food, drink and products for advertising across digital, social and print media.