Hello and welcome to my passion for food and photography. I am Darrell Fraser, serial entrepreneur, photographer, content creator and creative director. I help food & beverage businesses strengthen their brand & attract new customers with high-quality, scroll-stopping photos that capture their authentic stories.

As a food photographer, I always want to let the food speak for itself. I love shooting the finished dish, but what really turns me on is the unscripted beauty of the process.

I own an advertising agency WOW Creative Design Studio where we specialise in branding and website design, as well as owner of Darrell Fraser Photography where I specialise in weddings, portraits and lifestyle photography.

I’ve been a photographer and content creator for as long as I can remember. It started when I was only 10 years old, drawing and painting and eventually at the age of 13 I held my first film camera in my hands and I was hooked. I have developed a passion for food photography and styling over the last 10 years working with some of the top food and restaurant brands in South Afirca.