Food and Beverage Photography and Styling for Meyven Gin

Creative, modern, bold professional food and beverage photography and styling in Pretoria, South Africa.

Product photography plays a crucial role in capturing the essence and quality of a product, especially in the competitive world of spirits like gin. For a local brand like Kosmosis, the visuals are not just about showcasing the product but also about creating an experience and a story that resonates with the target audience. As an advertising agency, our role in this process is pivotal. We are responsible for translating the brand’s vision and values into captivating visual content that speaks to consumers.

Creating a mood board is the first step in this process. It helps us establish the aesthetic direction for the brand’s website and sets the tone for the overall design. For Meyven Gin, we would focus on elements that reflect culture, african theme, quality, and a touch of local flair. The mood board serves as a visual reference point, ensuring that everyone involved in the project is aligned on the creative direction.

Once the mood board is approved, we can move on to the actual photography process. This involves selecting the right props, setting up the lighting, and arranging the product in an appealing way. Attention to detail is key, as every aspect of the image, from the composition to the colors, plays a role in conveying the brand’s identity. Through our photography, we aim to not only showcase the product itself but also to evoke a feeling or a lifestyle that the target audience aspires to.