JAM Bakes and Food Branding and Photography

A Creative Journey with JAM Bakes and Food

By Darrell Fraser — Creative Director, WOW Marketing Agency | Food Photographer & Stylist, Darrell Fraser Photography

Working with JAM Bakes and Food has been one of the most rewarding collaborations of my career — a project that brought together all my passions: branding, design, storytelling, and the art of food photography.

As the Creative Director at WOW Marketing Agency and photographer at Darrell Fraser Food Photography and Styling, I had the privilege of leading the complete creative transformation of the JAM Bakes and Food brand. From the moment our team received the brief, the vision was clear — to capture the heart and soul of their culinary experience and translate it into a modern, elegant, and cohesive brand identity.

Our work began with a refreshed brand direction, reimagining their logo and color palette into a sophisticated blend of gold and black, reflecting both luxury and warmth. From there, we designed and developed their new website, built to not only showcase their food and services but also to communicate the passion and creativity that define JAM Bakes and Food.

Content creation was at the center of this transformation. My team and I handled photography, videography, and styling for their events, cooking classes, and corporate experiences — ensuring every image told a story of authenticity and craftsmanship. Each piece of visual content was then woven into a powerful social media marketing strategy, designed to enhance engagement, attract new audiences, and elevate their brand presence across digital platforms.

What makes JAM Bakes and Food so special is how they blend creativity and community through food — and it was my mission to capture that essence visually and strategically. Every campaign, post, and photo shoot was crafted to reflect the brand’s personality: warm, professional, and full of flavor.

Seeing JAM Bakes and Food come to life across every digital and print touchpoint has been a true highlight of my creative journey. It’s a perfect example of how strategic branding, authentic storytelling, and artistic photography can transform a business into a brand people connect with — and crave.